We use deep empathy, systemic thinking, and creative problem solving to help our customers succeed.
About
“We help organisations create meaningful change while navigating through complexity of user needs, business objectives, and technology constraints.”
How we do
We follow a structured process for creative problem solving that includes empathising with the user, defining the problem, ideating solutions, prototyping and testing, and iterating on the design based on feedback. Using deep empathy and investigation we work with stakeholders within the ecosystem to capture vision, understand critical business challenges, and reveal system’s inefficiencies.
At Designfold we use strategy and design to craft systems that create value while working with human needs, business challenges, and technology constraints. We specialise in translating organisation’s vision into actionable strategies and actions through facilitation, research, and design. We create delightful experiences, while connecting the dots looking at trends around technology, design, user behaviour, and socio economic environment.
Our solutions make information useful and accessible, simplify complex processes, and create efficient interfaces for users to interact with machines least effort.
Why this matters
Incorporating human-centered system’s design into an organization's product and service development process can lead to more successful outcomes, as it helps to ensure that the products and services being developed are truly valuable and useful to the end user. It can also help organizations to stay competitive by continually identifying and addressing the evolving needs of their target audience.
People at Designfold
We are a collective of designers, researchers educators, and strategies with the passion to design for the future that's almost here.
.jpeg)
Meet the team
Atul Saraf
Founder, Director - Strategy & Design
Atul Saraf brings a unique mix of skills from user experience design, communication design, and space design to craft design solutions.
Atul has the ability to think strategically while envisioning and get into pixel-level details when designing. He creates digital experiences using human-centred processes and cross-functional collaborations.
Atul is a user experience professional with 20+ years of experience in leading cross-functional teams, and delivering a range of complex solutions in Usability, User Experience Design and Innovation. His work involves consulting for several Fortune 500 companies from sectors like Banking, Telecom, Government, Healthcare, and Manufacturing.
For more than a decade Atul has been an instructor, teaching User Experience, Interaction design and Visual Thinking to designers, engineers, and managers. As part of Srishti Institute of Art Design and Technology he was responsible for leading User Experience and Innovation projects, as well as developing and delivering Interaction Design and Experience Design courses.
.jpeg)
Anurag Sharma
Senior UX Designer
Anurag prefers to describe himself as a maker and a visual thinker. He brings his expertise and passion for creative innovation to every project.
With a multifaceted background spanning industrial design, visual design, and space design, Anurag possesses a unique skill set that adds depth and versatility to his work. Thus far his design journey includes, working as an architect and a furniture designer working with companies like Madewithspin, Reliance Petrochemicals and more.
In addition to his work in design, Anurag is a believer in knowledge sharing and has contributed as an assistant professor at the Department of Architecture and Design at Integral University.
Anurag's passion lies in the fusion of design, art and technology, evident in his diverse pursuits such as illustrations, DIY furniture projects, and motorcycle maintenance.
Dr. Girish Prabhu
Senior Strategist - Design, Business & Technology
Dr Girish Prabhu is a consultant and educator in the intersectional area of Design, Business and Technology. He specializes in responsible & and critical design, design futures, and new product innovation.
Through his 35+ years of experience, he has been instrumental in implementing human-centred design and innovation processes in multiple product areas both in industry and academia. He regularly mentors stakeholder-centred innovation projects.
Girish’s experience and expertise cover various domains such as education, healthcare, entertainment, and digital products and services. During his stints in the corporate world, he was a key player in conceptualizing three new businesses using human-centred innovation methods and was in leadership teams for two of these businesses. During his stint in academia, he conceived and implemented multiple new programs at B.Des and M.Des. levels and also successfully managed an industry-facing design innovation lab. He has published many referred papers in international journals, holds 16 U.S. patents and is an invited speaker at both national and international conferences.
Annora Saraf
Creative Director
Annora is a creative director at Designfold Consulting. She focuses on strategic communication, human-centred design, and creating persuasive interactions.
Annora Saraf is an educator who believes that creative, alternative education is the way we can move towards future-ready thinking. Her own education was unconventional and primarily hands-on and fieldwork-based. Through this, she developed culturally appropriate workshops and curriculums for students and teachers across rural India. Alongside education, Annora is a creative director at Designfold Consulting where she focuses on strategic communication, human-centred design, and creating persuasive interactions. Annora founded Kindchild, which is an initiative for inclusive, holistic education to empower the children of the world. In her own time, she enjoys photography, film, art and travel.
Recent Customers
"Great designs emerge only
when you stretch your boundaries
in opposing spectrum of
critical and creative thinking.
Past Experience
