Build an industry ready design team for your organization.
Advanced UX and IXD Training for professionals and leaders
UX for Advanced Design Teams
At Designfold we build industry ready designers who can deliver next generation UX that is delightful, usable and aligned to business objectives.
Our program goes beyond generic design principles and theory. It is designed to train design teams through hands-on application of end to end design process including Stakeholder Envisioning, Research, Analysis, Conceptualisation, Design, and delivering Prototypes while working on real world projects.
01 Work on real life project
02 Get direct mentor feedback
03 Learn through practical application
04 Strategic approach to problem solving
05 Develop vocabulary to advocate UX
What you will learn
Our programs goes beyond generic design principles and theory. It is designed to train teams through hands-on application of end-to-end design process including Stakeholder Mapping, Research, Conceptualisation, Design, and delivering Prototypes while working on real world projects.
01
Exploring Business &
User Context
Understand business needs, goals, constraints, stakeholders, technology, and competition, empathise with users to understand needs and pain points.
04
Layout &
Detail Design
Develop layout strategy, navigation, wireframe key flows, learn from design trends and understand platform standards.
02
Laying the Structural Foundation
Define problem, prioritise features, develop Personas & Scenarios, identify opportunities, develop Task flows, Information Architecture, and Screen Flows.
05
Visual Design & Content
Understand brand and develop visual design strategy, develop content, and use visual hierarchy and typography to guide eye movement.
03
Ideation & Concept Development
Translate UX opportunities into practical ideas, prioritise and combine multiple ideas into meaningful concepts.
06
Prototyping
& Validation
Develop high fidelity prototype in Figma / XD, validate design with users, iterate and develop final assets for development handover.
Why?
Hiring UX designers is not enough for your business success.
Are your designers ready to deliver cutting edge digital UX? Today’s designers need to solve complex problems while responding to ever changing technology landscape, business needs and customer context.
While most young designers with few years of experience are well aware of basics design process, they lack hands-on skills and industry experience to apply tools, methods, and processes while solving complex problem that real world customers need to solve.
Designfold can help you build an industry ready team.
"Knowing UX tools doesn't guarantee success. It’s the skilful use of right tools, methods, and processes with uncompromising focus on customer need, deliver meaningful solutions."
About the instructor
"Atul brings 20 years of industry experience as a design professional and a trainer advocating power of strategic and meaningful design in solving complex problems for institutions, corporate, and startups."
Atul Saraf is a design professional with a unique mix of skills from across many disciplines. He uses his experience from Human Centred Design, UX, and Communication Design while crafting design solutions that create impact. His interest lies in creating delightful digital experiences and systems, while facilitating cross functional collaboration for teams.
In last 15 years as a instructor Atul has delivered courses on User Experience, Interaction design, and design thinking for designers, managers, and entrepreneurs. Apart from corporate he has also been an instructor for Humanfactors International (India, Malaysia, South Africa), Srishti Institute of Art, Design, and Technology (Bengaluru), Institute of Product Leadership (Bengaluru). Atul has been instrumental in designing and establishing Human Centred Design program at Srishti Institute of Art, Design, and Technology. Currently as a training partner at Yuj Design, Atul is mentoring and getting designers ready for UX Industry.
Atul Saraf
A design thinker, innovator, UX Designer, and an educator, passionate about solving problems that improve life and make our world a better place. While not consulting or teaching, Atul loves exploring technology, design, and behaviours that will be shaping our future societies.
1600+
Hours instructed across design courses and workshops
800+
Participants engaged across courses and workshops
100+
Projects delivered (UXD, IXD, communication for products, and services)
15+
Years of experience in training, mentoring, and facilitation
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